Two formats, two different bookings, two different experiences. Why our practice operates exclusively outcall.
Two formats define the massage industry: outcall and incall. Outcall is where the therapist comes to you. Incall is where you go to the therapist's location. They look similar from the outside — both involve a private session, both can be premium, both can be discreet. They are quite different in practice.
Incall locations are fixed studios — typically a private apartment, sometimes a dedicated working space, occasionally a discreet floor in a building with multiple practitioners. Clients travel to the location, conduct the session there, and leave. The format is older and traditionally cheaper because the therapist amortises the rent across many bookings.
Outcall is the inverse. The therapist travels to you. The session takes place in your hotel suite, residence, or apartment. The format is more recent in its current form, more expensive per hour to deliver, and more flexible in every dimension that matters to the client.
Outcall is materially more private. There is no shared waiting room, no other clients in the corridor, no chance of running into someone you know in the street outside an incall location. The session takes place in a space you are already paying for. Nothing about the booking exists outside of you, the therapist, and the room.
Outcall is more comfortable. You don't commute to relax. The session begins the moment your therapist arrives, not after thirty minutes of getting to the studio. You are in your own space, with your own shower, your own water, your own things. The transition from session to sleep is seamless — you don't have to dress and travel home.
Incall is generally cheaper. Outcall is more expensive — the therapist's travel time and the operational cost of dispatch are part of the rate. We charge €180/hour for outcall in Amsterdam, which is mid-market for premium outcall here and significantly above the rate for studio incall.
Three reasons. First: the client base. Travellers in hotels do not visit incall studios. Residents of long-term apartments find their own space more comfortable than an unfamiliar one. Second: the format works at scale. Forty-five therapists and one studio cannot share the space; forty-five therapists each visiting clients can run in parallel. Third: discretion. Outcall to a private address is the most discreet format in the industry — there is no fixed location for clients, journalists, or anyone else to monitor.
Incall. We have no studio anywhere in Amsterdam. There is no walk-in location. Every booking we run is delivered to your address.
No.
By WhatsApp. The address you provide is where the therapist arrives.
Generally yes — the operational cost of dispatch is built in. Our rate is €180/hour, which is mid-market for premium outcall in Amsterdam.
For both client and therapist, yes — fixed locations attract attention; private addresses do not.
Many clients book short-stay apartments specifically for the booking. We can recommend areas.