What we observe across the two halves of the booking pattern.
About a third of our bookings come from clients with Dutch addresses or phone numbers; the other two-thirds are international. The two halves of the booking pattern look different in interesting ways.
Dutch clients tend to book quieter formats. Sensual and tantra are over-represented; nuru and soapy are under-represented compared to international bookings. The bookings are typically longer — two-hour and three-hour sessions are more common than the international one-hour pattern. Tipping is lighter, entirely consistent with general Dutch tipping norms. Repeat-booking rates are higher.
International clients book the more theatrical formats more often. Nuru, four-hand, and overnight are over-represented in the international flow. Sessions are usually shorter — ninety minutes is the most-booked international duration, partly because international clients are usually working with the constraint of a hotel itinerary. Tipping is heavier on average, particularly from US, Asian, and Middle Eastern clients. Repeat-booking rates are still high because most international clients return to Amsterdam multiple times per year.
What unites both groups is the proportion of clients who, once they have booked once, become regulars. Across both halves of the flow, perhaps 60% of clients book us a second time within a year of their first booking. The format is sticky. Whether the client lives in Oud-Zuid or in Singapore, the pattern of return is similar.
What differs is the kind of return. Dutch regulars cycle through the menu — they will book sensual one month, tantra the next, four-hand for an anniversary. International regulars typically lock onto a particular therapist or technique and return to it every trip. The two patterns are different shapes of loyalty; both are equally valuable to the practice.